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Marketing is expensive and your competition never rests. Research for design allows your development team to move more quickly in making products with lasting impact --- which means more sales and vocal loyalty. We provide research for design directors who wish to focus on design, planning directors who want a more qualitative dimension to their data and marketing managers looking for the next big thing.
 User Studies
It’s all about people. And what they need. But most can’t define what will make them happy in the future. That’s why ECCO Design custom builds in-field studies to clarify what happens when a person uses a product, system or space. We then put the facts back together again to recommend new kinds of value for users.
Qualitative Market Reports
What are the patterns, trends and threats in your market segment? How is design influencing user perceptions in products, packaging, accessories, services and co-branding?
Online Research
Web-based surveys are built by our seasoned team of design researchers to get at qualitative preferences quickly, nationwide. Don’t settle for statistics when you can understand a full-range of emotional factors influencing consumption in your sector.
Retail Reports
Making a product is only part of the challenge. And the customer is not immediately the consumer, it’s often times the retail buyer. ECCO helps companies move product and brands through key retailers by reporting on trends in display, packaging, promotion, traffic and represented brand names. Retail success means market success.
Trend Analysis
What’s the big picture? What’s going on in general and how is that likely to affect your company? To answer this ECCO looks at a broad range of cultural and social movements. We then filter that through a design-lens to give you themes, stories and paradigms to support future planning.
Recommendations for Design
Late changes in development can cause a budget to skyrocket. That’s why many planning and design departments are working more closely today to link the research output with “pre-designs” that visualize and model design concepts early. This could be for ergonomics, mechanical concepts, modularity, or similar foundations for design definition.
Materials and Finishes
Facelift or finishing touch! One of the most exciting ways to add consumer value with less cost is in the area of decorative and functional finishes. By looking at environmental requirements, mechanical strength, manufacturing processes, product applications, cosmetic appearance, and cost for various colors, textures, materials and finishes ECCO can double or triple the cultural buy-in for an otherwise outdated product.
Inspiration Studies
Corporate design is achieving higher levels of excellence due in great part to “compound creativity”. This is design definition based on input that has already undergone sophisticated, abstract design exercises. What used to be simply a mood-board of collage is transformed to immersive design displays and interactive creativity tools.
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