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Marketing is expensive and your competition never rests. Research for design allows your development team to move more quickly in making products with lasting impact --- which means more sales and vocal loyalty. We provide research for design directors who wish to focus on design, planning directors who want a more qualitative dimension to their data and marketing managers looking for the next big thing.

User Studies
It’s all about people. And what they need. But most can’t define what will make them happy in the future. That’s why ECCO Design custom builds in-field studies to clarify what happens when a person uses a product, system or space. We then put the facts back together again to recommend new kinds of value for users.
Qualitative Market Reports
What are the patterns, trends and threats in your market segment? How is design influencing user perceptions in products, packaging, accessories, services and co-branding?
Online Research
Web-based surveys are built by our seasoned team of design researchers to get at qualitative preferences quickly, nationwide. Don’t settle for statistics when you can understand a full-range of emotional factors influencing consumption in your sector.
Retail Reports
Making a product is only part of the challenge. And the customer is not immediately the consumer, it’s often times the retail buyer. ECCO helps companies move product and brands through key retailers by reporting on trends in display, packaging, promotion, traffic and represented brand names. Retail success means market success.
Trend Analysis
What’s the big picture? What’s going on in general and how is that likely to affect your company? To answer this ECCO looks at a broad range of cultural and social movements. We then filter that through a design-lens to give you themes, stories and paradigms to support future planning.
Recommendations for Design
Late changes in development can cause a budget to skyrocket. That’s why many planning and design departments are working more closely today to link the research output with “pre-designs” that visualize and model design concepts early. This could be for ergonomics, mechanical concepts, modularity, or similar foundations for design definition.
Materials and Finishes
Facelift or finishing touch! One of the most exciting ways to add consumer value with less cost is in the area of decorative and functional finishes. By looking at environmental requirements, mechanical strength, manufacturing processes, product applications, cosmetic appearance, and cost for various colors, textures, materials and finishes ECCO can double or triple the cultural buy-in for an otherwise outdated product.
Inspiration Studies
Corporate design is achieving higher levels of excellence due in great part to “compound creativity”. This is design definition based on input that has already undergone sophisticated, abstract design exercises. What used to be simply a mood-board of collage is transformed to immersive design displays and interactive creativity tools.
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Lexus/Toyota l'Finesse Personal Pond Design inspiration from a physical metaphor of Simplicity, Elegance and Anticipation
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Colgate Electric/Non-Electric Toothbrushes Brushing is more fun with playful combinations of material and tactile feedback
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Herman Miller Kiva Office System A multifunctional line that works independently and alongside other furniture systems
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Herman Miller Spider Fast-Prep Work Station Finally- a high performance yet reasonably priced desk for hip, younger buyers
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HTC/Everex HTC Smart Phone The first of its kind, PDA-centric design brings the spirit of mobile computing to market
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Best Buy Geek Squad Products Expert yet easy, these products allow user of all levels to compute with confidence.
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Popular Science Future-Focus Cell Phone Concept Made up of today’s breakthrough technology, its how tomorrow’s cell phone will actually look
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Virgin Pulse: Entertainment Electronics A new line that maintains the original brand’s unique, irreverent appeal
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BIC Why write in the Digital Age? BIC asked ECCO to answer a fundamental question: why would anyone use their pens to write in an age of computers and smart phones?
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LG Electronics Refrigerator Research and Design With simple storage solutions ECCO helps LG raise the bar for home appliances to a new premium level.
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New Jersey Transit A New Outlook on Transportation Design This new Multi-Level Railcar embodies safety and comfort, the primary needs voiced by commuters.
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Geiger International Geiger's Foray Chair The Foray chair is the first comprehensive product collaboration for Geiger and Herman Miller. Foray is proof that executive seating can be as functionally adept as it is beautiful.
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Best Buy Insignia DVD Player The portable DVD player maintains the distinctive family-look of the Insignia line, while capturing opportunities to integrate unique design features.
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Altec Lansing Upgrader Series Headphones Upgrader Series headphones were created by ECCO Design to provide the ultimate in comfort and fit. Upgrader Series headphones give you a wide range of styles to chose from based on your personal preferences and activity.
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Volkswagen Voice Recognition User Interface Project ECCO Design was approached by automotive giant Volkswagen to design a simple and elegant graphical user interface concept.
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ECCO Design User Interface Trend Scouting Trend scouting in the realm of User Interface and Interaction Design allows the ECCO team to stay abreast of a rapidly changing industry that promises to deliver immense value to customers.
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Denso Automotive Interior and User Interface Design The sound of the engine responding to acceleration, the dynamic tension when hugging a corner, the intuitive conversation between the driver and the road – these are the elements that ECCO kept in mind during this design project.
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