ECCO’s research process is a unique and original method we call 4E: Examine, Explore, Ensure and Enrich. It begins with a thorough understanding of the consumer market in which the product lives, and prepares us for a deeper examination that includes field studies and one-on-one interviews. This process results in a comprehensive analysis of the consumer’s mindset. Research for design is also an important part of our process: it allows our development team to move quickly toward making products that consumers both need and desire.
To best tackle design challenges, we begin with a strategic approach that sets the goal of the project and incorporates a clear understanding of the desired outcome. This includes researching current and future trends, defining scope, and locating appropriate consumer segmentations. We then get to know these consumers with ethnographic studies: by listening to and engaging users in their homes and workplaces. Our team has both research and design experience, making us uniquely skilled to translate findings into creative opportunities.
You can think of ECCO as your CUO (Chief User Officer) who truly understands the consumer experience. Our insights will directly affect consumers, both now and in the future. Research is not just about collecting data. We combine user experience, physical factors and emotional influences, and we deliver products and services that are innovative and forward thinking.
