For its first foray into the consumer electronics space, maverick super-brand Virgin partnered with ECCO Design to introduce a new line of “lifestyle electronics” aimed at the youth market and professionals on the go.
Consumer research, industry feedback and a thorough investigation of the Virgin brand strategies were the driving factors of ECCO’s design of the new product line.
The design team created clean simple forms for the line. Comfortable control buttons surround the LCD display on all five products and share a distinctive teardrop-shaped button that processes key functions. The layout is configured to be instinctive; something the user can operate without necessarily having to look at.
Most of all the Pulse line is about personality. The products greet the user as being instantly recognizable and likable, as if they were a new friend. This is achieved by keeping the design thread consistent and simple while not sacrificing functionality.