ECCO Design has been working with LG over years to develop their Tromm Washer and Dryer line. After ECCO designed the first generation, Tromm became a big success in the US market and LG requested to re-invent a new identity with a strong user benefit. New Generation LG Tromm features a sophisticated exterior design with a large square door for easier access.
At 4.5 cu. ft. capacity, LG now offers the largest front-load washer, matching it with 7.4 cu.ft. dryer, which is also among the largest available.
The project started as an in depth research activity to investigate true user needs. A team of industrial designers and researchers studied usage patterns in especially affluent users within the US in order to identify critical user desires and over all cultural trends.
Copyright 2011, ECCO Design Inc.
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